A(n) _____ is responsible for understanding the advertiser's marketing and promotional needs and interpreting them to agency personnel.

Question

Quizplus · Accepted Answer

An account executive is responsible for understanding the advertiser's marketing and promotional needs and interpreting them to agency personnel. They act as a liaison between the client and the agency, ensuring that their needs and expectations are met.

A(n) _____ Is Responsible for Understanding the Advertiser's Marketing and Promotional