_____ are the individuals in the creative services department of an ad agency who conceive the ideas for the ads and compose the advertising message.

Question

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Copywriters and art directors are typically the individuals responsible for creating the advertising message and overall creative concept for an ad campaign. Account planners focus more on research and strategy, while account executives work more directly with clients, and media planners focus on choosing the appropriate media channels for the campaign.

_____ Are the Individuals in the Creative Services Department of an Ad