The 80-20 Rule States That

The 80-20 rule states that:

A) around 80 percent of the firm's sales comes from 20 percent of the customers.
B) only 80 percent of a market can be segmented.
C) market segmentation works well only 80 percent of the time, unlike market assimilation that works 20 percent of the time.
D) only about 80 percent of the people remember the firm's positioning of a product while the remaining 20 percent create their own positioning for a particular product.
E) about 80 percent of corporations do not understand the actual meaning of the term "market segmentation."