Which of the following is true of undifferentiated marketing?
A)It involves selecting one segment and attempting to capture a large market share.
B)It involves offering just one product or service to the entire market.
C)It involves creating a niche for a special product line.
D)It involves customizing products for various target segments.
E)It involves developing and offering a product for a specific market segment.

Question

Quizplus · Accepted Answer

Undifferentiated marketing, also known as mass marketing, involves offering just one product or service to the entire market without any differentiation or customization for different segments. It assumes that all customers have similar needs and preferences and that a single marketing strategy will appeal to all.

Which of the Following Is True of Undifferentiated Marketing