Which of the following is true of concentrated marketing strategies?
A)They are used to promote multiple products in varied markets.
B)They are used as a precursor to undifferentiated marketing.
C)They usually involve only a single segment.
D)They attempt to catch a minority share in the market.
E)They are synonymous with undifferentiated marketing strategies.

Question

Quizplus · Accepted Answer

Concentrated marketing strategies involve focusing on a single segment of the market. This allows for targeted marketing efforts and tailoring of products and services to meet the specific needs of that segment.

Which of the Following Is True of Concentrated Marketing Strategies