With respect to the market coverage alternatives, _____ involves developing separate marketing strategies for a number of segments.
A)differentiated marketing
B)undifferentiated marketing
C)concentrated marketing
D)buzz marketing
E)B to B marketing

Question

Quizplus · Accepted Answer

Differentiated marketing involves developing separate marketing strategies for a number of segments. This approach allows a company to better target the needs and preferences of specific groups of customers, which can lead to increased customer satisfaction and loyalty.

With Respect to the Market Coverage Alternatives, _____ Involves Developing