Breeze Corp., a manufacturer of ceiling fans, sells its products to retailers who in turn sell them to the final consumers. In the given scenario, the manufacturer of Breeze ceiling fans is using a(n):

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Breeze Corp. is using an indirect channel of distribution since it sells its products to retailers who then sell to the final consumers. Direct distribution would involve selling directly to the final consumers without involving any intermediary, while indirect distribution involves the use of intermediaries (in this case, retailers) to get the products to the final consumers. The other options (geographic and demographic market segmentation, single channel medium, and direct-response advertising medium) are not applicable in this scenario.