With _____, advertising expenditures and promotional efforts are directed toward the ultimate consumer.

Question

Quizplus · Accepted Answer

Promotional pull strategies are designed to create consumer demand for a product or service, which in turn, persuades retailers or other intermediaries to carry the product. In this approach, advertising and promotional efforts are directed towards the ultimate consumer in order to create demand and pull the product through the distribution channel. This is contrary to promotional push strategies, where advertising and promotional efforts are aimed at wholesalers, distributors, and salespeople in order to push the product through the distribution channel.

With _____, Advertising Expenditures and Promotional Efforts Are Directed Toward