Question 1

________ sites create social online communities where individuals with a broad and diverse set of interests meet and collaborate.
A) Crowdsourcing
B) Social cataloging
C) Social networking
D) Social bookmarking
E) Media sharing

Accepted Answer

Social networking sites are designed to create communities of individuals with similar interests who can interact and collaborate. These sites allow users to create profiles, connect with other users and share content such as photos, videos, and messages. Examples of popular social networking sites include Facebook, LinkedIn, Twitter, and Instagram.

Question 2

________ is an example of an online office suite comprised of a spreadsheet application,a word processor,and a presentation application.
A) Google Mail
B) Google Talk
C) Google Maps
D) Google Calendar
E) Google Docs

Accepted Answer

Google Docs is the online office suite that provides a spreadsheet application, a word processor, and a presentation application. Google Mail is an email service, Google Talk is a messaging app, Google Maps is a map service, and Google Calendar is a scheduling app.

Question 3

________ is a phenomenon in which companies use everyday people as a cheap labor force.
A) Nearshoring
B) Phishing
C) Crowdsourcing
D) Narrowcasting
E) Pharming

Accepted Answer

Crowdsourcing is a phenomenon in which companies use everyday people as a cheap labor force. It involves outsourcing tasks, such as data entry or content creation, to a large group of people, often via the internet. This allows companies to tap into a global pool of talent and to complete tasks quickly and cheaply.

Question 4

The term ________ was coined by Harvard business professor Jeffrey Rayport to describe how good business techniques can be driven by word-of-mouth or person-to-person communication.
A) viral marketing
B) e-business
C) stealth market
D) affiliate business
E) blog marketing

Accepted Answer

The term "viral marketing" was coined by Harvard business professor Jeffrey Rayport to describe how good business techniques can be driven by word-of-mouth or person-to-person communication.

Question 5

________ refers to the process of integrating external stakeholders into the innovation process.
A) Nearshoring
B) Open innovation
C) Media sharing
D) Crowdsourcing
E) Social cataloging

Accepted Answer

Open innovation refers to integrating external stakeholders, such as customers, suppliers, and even competitors, into the innovation process. This approach can lead to a more diverse and collective approach to problem-solving, resulting in greater innovation and potential for success. Nearshoring, media sharing, crowdsourcing, and social cataloging may all have some relevance to innovation, but they do not specifically address the process of integrating external stakeholders.

Question 6

Which of the following statements is true about peer production?
A) The creator is responsible for publishing new information.
B) Only editors have the right to develop new content.
C) It is also known as an enterprise content system.
D) Anyone can help in producing or improving the final outcome.
E) A guest is a person who can only view the digital information.

Accepted Answer

Peer production is a collaborative work process in which anyone can help in producing or improving the final outcome. It does not involve restrictions on who can develop new content, unlike option B. It is not synonymous with an enterprise content system, as mentioned in option C. The concept of a "guest" is not directly related to peer production, making option E incorrect. Option A is incorrect because the responsibility of publishing new information is distributed among the participants, not limited to a single creator.

Question 7

Which of the following occurs during wiki wars?
A) Editors do not agree with the creators of the content.
B) Editors agree with the creators of the content.
C) Administrators refuse to publish a creator's content.
D) Guests edit a creator's content without permission.
E) Contributors continuously edit or delete each other's posts.

Accepted Answer

Wiki wars refer to the situation where contributors continuously edit or delete each other's posts. This can result from disagreement over the accuracy or neutrality of the content, personal biases, or other factors. The goal of Wikipedia is to create a collaborative platform where knowledge can be shared and expanded upon, but wiki wars can sometimes disrupt this goal.

Question 8

Which of the following statements is a use of geotagging?
A) to use avatars while chatting online
B) to create categorization systems for social cataloging
C) to know the location of a person sending out a breaking news update on Twitter
D) to create folksonomies for social bookmarking
E) to use syndicated feeds while sharing media

Accepted Answer

Geotagging can be used to attach location data to content, such as a tweet or a photo. This can be helpful in identifying the location of a breaking news update on Twitter, allowing for more accurate and timely reporting.

Question 9

The WhatsApp application was created in 2009,and has quickly risen to broad popularity.WhatsApp is a(n)________ application.
A) blogging
B) social networking
C) instant messaging
D) microblogging
E) e-commerce

Accepted Answer

WhatsApp is an instant messaging application that allows users to exchange text, voice, and video messages with others who also have the app. It is not a social networking or microblogging platform, although users can create group chats and broadcast messages to multiple individuals at once. It is also not an e-commerce or blogging app.

Question 10

WordPress is a(n)________.
A) social networking Web site
B) microblog
C) content management system
D) instant messaging application
E) e-commerce Web site

Accepted Answer

WordPress is a content management system (CMS) that allows users to create and manage websites and blogs through a user-friendly interface. It is a popular platform for creating websites, blogs, and online stores as it provides a variety of templates, themes, and plugins to customize the site as desired.

Question 11

A(n)________ system allows users to publish,edit,version track,and retrieve digital content,such as documents,images,audio files,videos,or anything else that can be digitized.
A) social presence
B) collective intelligence
C) application sharing
D) content management
E) peer production

Accepted Answer

A content management system (CMS) allows users to publish, edit, version track, and retrieve digital content. It is a software application that enables multiple users to collaboratively create and manage content, such as web pages or documentation, and store it in a database. CMSs typically include tools for creating and editing content, managing workflows, organizing content into a hierarchy, and publishing content to the web.

Question 12

Amazon.com took crowdsourcing mainstream with its micro-task marketplace called ________.
A) Mechanical Turk
B) Citizen Science
C) Smart Mob
D) Click Workers
E) Crowd Fixing

Accepted Answer

Amazon.com's micro-task marketplace is called Mechanical Turk which utilizes crowdsourcing. The platform allows businesses to outsource small tasks or "HITs" (Human Intelligence Tasks) to a pool of workers, who are referred to as "Turkers". This platform has taken crowdsourcing mainstream and has become a popular tool for businesses to complete tasks quickly and inexpensively.

Question 13

________ attempts to increase the relevance of search results by including content from blogs and microblogging services.
A) Social search
B) OpenSearch
C) Enterprise search
D) Metasearch
E) Netsearch

Accepted Answer

Social search attempts to incorporate content from social media platforms, including blogs and microblogging services, into search results to provide more relevant and personalized results to users.

Question 14

Which of the following statements is true about viral marketing?
A) It uses the network effect to increase brand awareness.
B) It uses everyday people as a cheap labor force.
C) It is the dissemination of information to a narrow audience.
D) It enables people to work on a variety of Internet related projects in more flexible ways.
E) It is used to market a product without the audience realizing it.

Accepted Answer

Viral marketing relies on the network effect, where a message or content spreads rapidly among a large group of people through social media, email, or other online channels. This creates brand awareness and can potentially lead to increased sales. The use of everyday people as a labor force (B) could be seen as a form of crowdsourcing, but it is not unique to viral marketing. Disseminating information to a narrow audience (C) is not the goal of viral marketing, as the aim is to reach as many people as possible. D is not relevant to the definition of viral marketing. While viral campaigns may be subtle or disguised (E), this is not a defining characteristic of the practice.

Question 15

Twitter is a(n)________.
A) microblog
B) retail Web site
C) advertising Web site
D) e-commerce site
E) online store

Accepted Answer

Twitter is a microblogging platform where users can share short messages called "tweets" about their thoughts, opinions, news, and updates. It is not a retail or e-commerce site as users cannot buy or sell products directly on the platform. While advertising takes place on Twitter, it is not primarily an advertising website, but rather a social networking site. Therefore, the best choice for Twitter is A: microblog.

Question 16

According to Thomas Baekdal,which of the following is a critical factor for the success of a viral marketing campaign?
A) restricting access to viral content
B) doing what the audience expects
C) making sequels
D) restricting easy distribution
E) distributing products for free

Accepted Answer

The answer of According to Thomas Baekdal,which of the following...

Question 17

________ can be used to visualize user-generated content on a site.
A) Crowdsourcing
B) Tag clouds
C) Phishing
D) Podcasts
E) Pharming

Accepted Answer

Tag clouds are a way to visualize user-generated content on a site. These are typically used as a navigation tool to showcase popular or most used tags on the site. Crowdsourcing refers to employing a large group of people to help with a task or project, and is not specific to visualizing user-generated content. Phishing and pharming are types of online fraud and are not related to visualizing content. Podcasts are a type of audio content, and also not related to visualizing user-generated content.

Question 18

Cloud-based collaboration tools ________.
A) allow for easy transferability of documents from one person to another
B) have well-documented procedures for system complexities
C) reduce the risk of exposing sensitive corporate data
D) require users to frequently upgrade their software
E) are complex and time-consuming

Accepted Answer

Cloud-based collaboration tools allow for easy transferability of documents from one person to another, making it more convenient for team members to collaborate and work efficiently.

Question 19

Open source software is an example of the power of collective intelligence.

Accepted Answer

Open source software is a collaborative effort where developers from around the world work together to create and maintain software that is freely available for anyone to use, modify, and distribute. This is an example of the power of collective intelligence, where a diverse group of individuals pool their resources and expertise to achieve a common goal. By working together, they can create software that is more robust, secure, and feature-rich than any one person or organization could achieve on their own.

Question 20

________ is the creation of goods or services by self-organizing communities.
A) Peer production
B) A folksonomy
C) A journal
D) Groupware
E) Crowdsourcing

Accepted Answer

Peer production is the process of creating goods or services through collaboration among individuals, usually over the internet. It is also known as commons-based peer production or collaborative consumption. It is different from traditional forms of production, where goods or services are created by companies or governments. Peer production relies on voluntary contributions and self-organization, and it can be seen in projects like Wikipedia, Linux, and open source software development.

Quiz 5: Enhancing Organizational Communication and Collaboration Using Social Media

________ sites create social online communities where individuals with a broad and diverse set of interests meet and collaborate.

________ is an example of an online office suite comprised of a spreadsheet application,a word processor,and a presentation application.

________ is a phenomenon in which companies use everyday people as a cheap labor force.

The term ________ was coined by Harvard business professor Jeffrey Rayport to describe how good business techniques can be driven by word-of-mouth or person-to-person communication.

________ refers to the process of integrating external stakeholders into the innovation process.

Which of the following statements is true about peer production?

Which of the following occurs during wiki wars?

Which of the following statements is a use of geotagging?

The WhatsApp application was created in 2009,and has quickly risen to broad popularity.WhatsApp is a(n) ________ application.

WordPress is a(n) ________.

A(n) ________ system allows users to publish,edit,version track,and retrieve digital content,such as documents,images,audio files,videos,or anything else that can be digitized.

Amazon.com took crowdsourcing mainstream with its micro-task marketplace called ________.

________ attempts to increase the relevance of search results by including content from blogs and microblogging services.

Which of the following statements is true about viral marketing?

Twitter is a(n) ________.

According to Thomas Baekdal,which of the following is a critical factor for the success of a viral marketing campaign?

________ can be used to visualize user-generated content on a site.

Cloud-based collaboration tools ________.

Open source software is an example of the power of collective intelligence.

________ is the creation of goods or services by self-organizing communities.