________ customer relationship management (CRM)includes systems used for automating the fundamental business processes and for interacting with a customer.

Question

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Operational CRM focuses on the automation of processes like marketing, sales, and customer service in order to increase efficiency and productivity. This type of CRM is transactional in nature and is meant to streamline interactions with customers.

________ Customer Relationship Management (CRM)includes Systems Used for Automating the Fundamental