________ is the first component of an operational customer relationship management system that supports a broad range of business processes,such as tracking and managing customer history and preferences,account and contact management,and order processing and tracking.

Question

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Sales force automation (SFA) is a component of customer relationship management (CRM) systems that focuses on managing the sales process. It includes features such as account and contact management, lead tracking and management, opportunity management, and order processing and tracking. SFA is often the first component of a CRM system implemented to improve sales effectiveness and efficiency. The other choices may be components of a CRM system, but they do not specifically address the business processes mentioned in the question.

________ Is the First Component of an Operational Customer Relationship