Which concept advocates that a company should first identify consumer needs and then produce the goods and services that will satisfy them?
A) total exchange concept
B) mission statement concept
C) marketing concept
D) sales concept

Question

Quizplus · Accepted Answer

The marketing concept is centered around the idea that companies should identify and meet the needs and wants of their target market in order to create customer satisfaction and build long-term relationships. This involves researching consumer needs and preferences, developing products and services that satisfy those needs, and effectively promoting and distributing them to the target market. The total exchange concept emphasizes the exchange of not only goods and services but also information, experience, and benefits between the company and the consumer. The mission statement concept focuses on identifying the purpose and values of the company to guide decision-making and strategy. The sales concept prioritizes the selling and promotion of products and services, often through aggressive tactics and persuasion.

Which Concept Advocates That a Company Should First Identify Consumer