What is the process used by organizations to track and organize information about current and prospective customers?
A) customer analytics
B) customer loyalty management
C) customer retention and attraction
D) customer relationship management

Question

Quizplus · Accepted Answer

Customer Relationship Management (CRM) is the process used by organizations to track and organize information about current and prospective customers. It involves using technology, software, and strategy to manage interactions with customers, analyze customer data, and improve customer satisfaction and retention.

What Is the Process Used by Organizations to Track and Organize