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Which of the Following Best Describes Customer Satisfaction

Question 3

Multiple Choice
Which of the following best describes customer satisfaction?
A) It is important only to companies that have a differential competitive advantage.
B) It is the same as customer value.
C) It determines what kind of marketing strategy will be used.
D) It refers to the customer's feeling that a product has met or exceeded expectations.

Which of the following best describes customer satisfaction?


A) It is important only to companies that have a differential competitive advantage.
B) It is the same as customer value.
C) It determines what kind of marketing strategy will be used.
D) It refers to the customer's feeling that a product has met or exceeded expectations.

Correct Answer:

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