Companies like Coca-Cola had the first-mover advantage since they were the first company to enter a global market.However,there are also first-mover disadvantages which include:
A) best chance of becoming world leader.
B) advantage in adapting to the local culture.
C) lead in advertising and promotion exposure.
D) gain business experience.
E) substantial investments in marketing.

Question

Quizplus · Accepted Answer

One of the disadvantages of being a first-mover is that they have to make substantial investments in marketing, advertising and promotion to create awareness about their product or service. This can be a significant financial burden, especially in foreign markets where there may be a lack of brand recognition or a different advertising culture.

Companies Like Coca-Cola Had the First-Mover Advantage Since They Were