Positioning refers to the act of:
A) determining on what points on the globe to target.
B) ensuring a choice retail shelf location.
C) differentiating a brand in customer's mind.
D) formulating a private label strategy.
E) formulating a companion product.

Question

Quizplus · Accepted Answer

Positioning refers to the process of creating an impression of a brand in the minds of the target market, differentiating it from competitors. Therefore, option C is the correct answer. The other options do not correctly define positioning.

Positioning Refers to the Act Of