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Global Marketing Study Set 3
Quiz 16: Strategic Elements of Competitive Advantage
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Question 61
Multiple Choice
An approach to competitive advantage that exploits weaknesses in competitors' narrow-focus strategies is called a ________ strategy.
Question 62
Multiple Choice
When managers at Matsushita realized that cost advantages in TV production were often fleeting,they added quality and reliability advantages,thus establishing:
Question 63
Multiple Choice
Del Vecchio,the Italian entrepreneur's business principles include all but one of the following:
Question 64
Multiple Choice
The ________ framework was developed by Professor Richard D'Aveni to describe a business environment in which no form of competitive advantage can be sustained for long because of escalating and accelerating competitive forces.
Question 65
Multiple Choice
Chance events play a role in shaping the competitive environment.Chance events are occurrences which include all but one of the following:
Question 66
Multiple Choice
Taiwan's Acer prospered by following founder Stan Shih's strategy of approaching the world computer market from the periphery.By the time Acer was ready to target the United States in earnest,it was already the number one PC brand in key countries in Latin America,Southeast Asia,and the Middle East.This is an example of which component of competitive innovation?
Question 67
Multiple Choice
The visionary strategy of the Chief Executive Officer of Volkswagen which included switching the German plants entirely to the new model,failed due to all but one of the following reasons:
Question 68
Multiple Choice
According to the hypercompetition model of competitive advantage,which of the following allows the firm to create an entirely new product or market?
Question 69
Multiple Choice
In the global watch industry,the success of the Swatch brand resulted in a manufacturing renaissance for Switzerland.In the strategic framework known as hypercompetition,Swatch's success is an example of interactions in which arena?
Question 70
Multiple Choice
According to Michael Porter's research on the competitive advantage of nations,Switzerland's large synthetic dye industry and the success of the Swiss pharmaceuticals can be explained in terms of:
Question 71
Multiple Choice
The automobile industry has become fiercely competitive on a global basis.The initial success of foreign automakers in the United States was due to all of the following reasons except:
Question 72
Multiple Choice
Mitsubishi Heavy Industries Ltd.and other Japanese companies manufacture airplanes under license to U.S.firms and also work as subcontractors for aircraft parts and systems.This type of effort is known as: