The following theory of organizational behavior asserts customer satisfaction is the main purpose of the organization:

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Total quality management (TQM) asserts that customer satisfaction is the main purpose of the organization. TQM is a philosophy that involves everyone in the organization working together to improve processes, products, services, and the culture of the organization to achieve customer satisfaction. The other theories listed do not specifically focus on customer satisfaction as the main purpose of the organization. The autocratic model emphasizes top-down decision making, Theory X assumes employees are lazy and need to be closely monitored, and Theory Z focuses on building strong relationships between employees and the organization.

The Following Theory of Organizational Behavior Asserts Customer Satisfaction Is