The New Business
Lois has started on her own children's clothing manufacturing company.She is a bit nervous but is confident that the company will succeed.Lois plans to implement a total quality management program in her company.To launch the program, she develops a series of training workshops for her managers.
-Refer to The New Business (Scenario).The third workshop is devoted to understanding how total quality management defines the term customer.This definition includes ________.
A)all those who interact with the organisation's products or services
B)only those who purchase the organisation's products or services
C)suppliers and purchasers, but not company employees
D)only those who register a specific complaint regarding a product or service
E)only those who purchase goods or services regularly from the organisation

Question

Quizplus · Accepted Answer

Total quality management defines the term customer as all those who interact with the organization's products or services, which can include both purchasers and non-purchasers such as suppliers and other stakeholders. This definition emphasizes the importance of meeting the needs and expectations of all stakeholders in the organization's operations.

The New Business Lois Has Started on Her Own Children's Clothing Manufacturing Company.She