The Internal Hire Dan Young Is a New Sales Manager for the Flourish

The Internal Hire
Dan Young is a new sales manager for The Flourish Group, a private healthcare consulting firm based in New South Wales.Dan was hired from within the firm and he is now supervising many of the people he had formerly worked with, including two friends with whom he competed for his new job.Thus, Dan is especially sensitive to potential problems stemming from the performance evaluation process and is conducting lengthy research on the advantages and disadvantages of the various methods.
-Refer to The Internal Hire (Scenario) .Prior to the start of the national sales meeting at the end of January, Dan has scheduled a video conference with each of his employees in order to conduct their formal performance appraisal.Dan has considered a variety of performance appraisal methods.Since there are wide differences in the size and nature of territories within his region, Dan knows that objective measures of sales performance may not be a fair method of appraisal.He is more interested in maximising the potential of each employee and each territory than letting employees know where they rank in comparison to their peers.Therefore, he has decided to make up a list of performance factors such as quantity and quality of work, job knowledge, cooperation and initiative, and has ranked each employee on each factor using a five-point incremental scale.This approach is most consistent with what technique?

A) critical incidents
B) graphic rating scale
C) MBO
D) multi-person comparison
E) 360-degree feedback