Because the brain's capacity to process information is limited, consumers are very selective about what they pay attention to and tend to select stimuli that relate to their current needs.This type of perceptual filter is called ________.
A)perceptual defence
B)perceptual vigilance
C)subliminal perception
D)adaptation

Question

Quizplus · Accepted Answer

The perceptual filter being described in the statement is perceptual vigilance, which is the concept that consumers selectively pay attention to stimuli that relate to their current needs or interests. This happens because the brain has limited processing capacity and cannot process all the information that is presented to it. Therefore, consumers are vigilant about selecting information that is important to them.

Because the Brain's Capacity to Process Information Is Limited, Consumers