The ________ for a brand guides how a company uses elements of the marketing mix to influence the consumer's interpretation of the brand's meaning in the marketplace relative to its competitors.
A)positioning strategy
B)Gestalt psychology
C)sensory signature
D)priming strategy

Question

Quizplus · Accepted Answer

A positioning strategy is the tool used by a company to position its product or service to target customers in a unique, credible, and relevant way. It guides the company in using the marketing mix (product, price, promotion, and place) to create a perception of the brand in the minds of the consumers relative to its competitors.

The ________ for a Brand Guides How a Company Uses