Which theory of attitudes assumes that people assimilate new information about attitude objects in light of what they already know and feel, using an initial attitude as a frame of reference to categorise new information?
A)The theory of cognitive dissonance
B)Multi-attribute theory
C)Social judgement theory
D)Self-perception theory

Question

Quizplus · Accepted Answer

Social judgement theory assumes that people use an existing attitude as a reference point to assimilate new information about attitude objects. It proposes that individuals categorize information into one of three categories: latitudes of acceptance, rejection, or non-commitment, based on pre-existing attitudes.

Which Theory of Attitudes Assumes That People Assimilate New Information