Kanisha is confronted with a strange set of products during her most recent visit to the cosmetics counter at her favourite department store.Urban Grunge nail polish is 'hot, hot, hot' according to recent ads.Kanisha likes the idea of a new nail polish but is unsure about the image that might be projected by the dull colours of the nail polish line.With such names as Street Slime, Garbage Goo and Rubbish Rot caution might be the right move.Which of the following attitude functions most closely matches with Kanisha's attitude towards the purchase decision?
A)Utilitarian function
B)Elaboration function
C)Ego-defensive function
D)Knowledge function

Question

Quizplus · Accepted Answer

Kanisha's hesitancy towards purchasing the nail polish is motivated by her concern about the image she might project with the dull and unappealing names of the products. This indicates that her attitude is driven by the ego-defensive function, which is concerned with protecting one's self-image and self-esteem.

Kanisha Is Confronted with a Strange Set of Products During