________ refers to a strategy in which a message compares two or more specifically named or recognisably presented brands and evaluates them in terms of one or more specific attributes.
A)Cognitive differentiation
B)Emotional appeal
C)Comparative advertising
D)Conclusion advertising

Question

Quizplus · Accepted Answer

Comparative advertising is a strategy in which a message compares two or more specifically named or recognizably presented brands and evaluates them in terms of one or more specific attributes. This strategy is often used to differentiate a brand from its competitors and highlight its unique selling points.

________ Refers to a Strategy in Which a Message Compares