According to the ________ hierarchy, the consumer considers purchases based on an attitude of hedonic consumption (such as how the product makes him or her feel or the fun its use will provide).
A)experiential
B)habitual
C)low-involvement
D)standard learning

Question

Quizplus · Accepted Answer

The experiential hierarchy states that consumers make purchases based on an attitude of hedonic consumption, which means that they consider the emotional and experiential benefits of the product, such as how it makes them feel or the enjoyment they get from using it. The other hierarchies listed (habitual, low-involvement, standard learning) do not specifically involve this focus on hedonic consumption.

According to the ________ Hierarchy, the Consumer Considers Purchases Based