Alex's favourite style of boot, which has remained unchanged for nearly twenty years, was recently redesigned by the company.Over the years Alex has purchased many pairs of this boot, and he does not like the design or feel of the new version.He contacted the company, left angry messages on their social media accounts and tried to purchase the previous style on second-hand websites.In this example, which of the following kinds of degree of commitment would be most closely associated with Alex and his attitudes?
A)Compliance
B)Identification
C)Information acquisition
D)Internalisation

Question

Quizplus · Accepted Answer

Internalisation refers to a high level of commitment where an individual accepts and adopts an attitude or behavior as part of their own values and beliefs. In this scenario, Alex's long-term and consistent preference for the particular style of boot indicates a high level of investment in the product. His negative reaction to the redesigned product and attempts to find the previous version on second-hand websites suggests that he has internalised his attitude towards the boot, making option D the best choice.

Alex's Favourite Style of Boot, Which Has Remained Unchanged for Nearly