An active attempt to change attitudes is called ________.
A)behaviour modification
B)persuasion
C)communication
D)cognition

Question

Quizplus · Accepted Answer

Persuasion involves actively attempting to change attitudes through communication and other forms of influence. Behaviour modification involves changing behaviour through reinforcement, punishment, and other techniques. Communication is a broad term that encompasses various forms of exchanging information. Cognition refers to mental processes such as perception, memory, and reasoning, but not necessarily the active attempt to change attitudes.

An Active Attempt to Change Attitudes Is Called ________