The theory of cognitive dissonance is based on the ________.
A)knowledge function
B)principle of cognitive consistency
C)principle of cognitive-affect conflict
D)self-identification function

Question

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The theory of cognitive dissonance is based on the principle of cognitive consistency, which asserts that individuals have a basic need to maintain harmony among their beliefs, attitudes, and behavior. When inconsistency arises, it creates a psychological tension, or dissonance, that motivates people to reduce it by changing their attitudes or behavior to restore consistency. This theory was proposed by Leon Festinger in 1957.

The Theory of Cognitive Dissonance Is Based on the ________