A hot and thirsty customer buys a cool drink and finds it very satisfying.He or she then buys another drink even though he or she had not initially planned on buying two and is no longer thirsty.This is an example of ________.
A)purchase momentum
B)rational decision making
C)feature creep
D)inertia

Question

Quizplus · Accepted Answer

Purchase momentum refers to the tendency of customers to make additional purchases after their initial purchase. In this case, the customer's satisfaction with the first drink led to the impulse to buy another drink even though they were not thirsty. This behavior is an example of purchase momentum.

A Hot and Thirsty Customer Buys a Cool Drink and Finds