A consumer is most likely to engage in ________ when he or she is in a good mood or when he or she is uninvolved in other activities.
A)inertia
B)extended problem solving
C)variety seeking
D)mental accounting

Question

Quizplus · Accepted Answer

Variety seeking is typically done when a consumer is not heavily invested in a decision or is in a good mood. It involves trying new brands or products to add excitement and change to the shopping experience. Inertia refers to a lack of motivation to switch from one brand or product to another, which would not be likely when a consumer is in a good mood. Extended problem solving refers to a high level of involvement in a decision, which would not be the case when a consumer is not invested. Mental accounting refers to the way consumers categorize and allocate their money, and is not related to mood or involvement in a decision.

A Consumer Is Most Likely to Engage in ________ When