The first stage in the consumer decision-making process is ________.
A)information search
B)evaluation of alternatives
C)problem recognition
D)product choice

Question

Quizplus · Accepted Answer

The first stage in the consumer decision-making process is problem recognition. This means that the consumer becomes aware of a need that they have, which initiates the entire decision-making process. Only after recognizing the problem do consumers move on to searching for information, evaluating alternatives, and making a product choice.

The First Stage in the Consumer Decision-Making Process Is ________