The presence of too many product options in the marketplace is referred to as ________.
A)purchase dilemma
B)consumer hyperchoice
C)pseudo-choice
D)hyperopia

Question

Quizplus · Accepted Answer

Consumer hyperchoice refers to a situation where a large number of options are presented to consumers, making it difficult for them to make a decision. This can result in decision fatigue or avoidance of the purchase altogether. Therefore, too many product options in the marketplace can have a negative impact on consumer decision making and overall sales.

The Presence of Too Many Product Options in the Marketplace