The alternatives actively considered during a consumer's choice process are his or her ________ set.
A)inert
B)evoked
C)evaluative
D)consideration

Question

Quizplus · Accepted Answer

The evoked set refers to the alternatives that a consumer actively considers during their choice process. The inert set includes alternatives that the consumer is aware of but not actively considering, while the evaluative set includes alternatives that the consumer considers but ultimately rejects. The consideration set typically includes both the evoked and the inert sets.

The Alternatives Actively Considered During a Consumer's Choice Process Are