What type of information search is a female customer engaged in when she scans the newspaper ads every day for new information on fashions, even though she isn't thinking of buying anything anytime soon?
A)Pre-purchase search
B)Ongoing search
C)Internal search
D)Delayed search

Question

Quizplus · Accepted Answer

The female customer is engaged in ongoing search, which refers to the process of gathering information on products or services without a specific purchase intention. The fact that she regularly scans the newspaper ads for new information on fashions suggests that she is interested in keeping up-to-date and informed about the latest trends, even if she is not currently in the market for new clothing items. As such, her search behavior is ongoing rather than pre-purchase or delayed, and she does not appear to be relying on internal sources of information.

What Type of Information Search Is a Female Customer Engaged