What is a major distinction between customers who purchase a product because they are brand loyal and those who purchase by inertia?
A)The cost of the product
B)The social risk of the product
C)Whether the purchase is made after a compensatory or noncompensatory decision process
D)Whether the customers hold a very positive or weak attitude towards the product

Question

Quizplus · Accepted Answer

Brand loyal customers hold a very positive attitude towards the product, while those who purchase by inertia have a weak attitude and buy out of habit without strong preference.

What Is a Major Distinction Between Customers Who Purchase a Product