Attributes actually used to differentiate among choices are called ________ attributes.
A)evaluation
B)search
C)determinant
D)segmentation

Question

Quizplus · Accepted Answer

Determinant attributes are the attributes that consumers use to differentiate among choices and make a final purchasing decision. These attributes are considered crucial and decisive in determining the consumer's preference for one product over others. Evaluation attributes are used to judge the performance of products, while search attributes are easily observable and can be compared across products. Segmentation attributes are used to segment the market or identify consumer groups, but they may not necessarily be used as decision-making criteria.

Attributes Actually Used to Differentiate Among Choices Are Called ________