A consumer could recognise a problem as either an opportunity or a need.How would promotions differ between those emphasising opportunities and those emphasising needs?
A)Promotions emphasising needs should attempt to increase the consumer's ideal state, while promotions emphasising opportunities should simply give locations where the products can be found for purchase.
B)Promotions emphasising opportunities should attempt to increase the ideal state, while promotions emphasising needs should give locations where the products can be purchased.
C)Promotions emphasising needs should increase the ideal state, while opportunity promotions should attempt to decrease the ideal state.
D)Promotions emphasising needs should decrease the ideal state, while promotions emphasising opportunities should provide buying locations.

Question

Quizplus · Accepted Answer

Promotions emphasising opportunities should aim to persuade the consumer that purchasing the product will increase their ideal state (i.e., improve their life or make it more enjoyable). On the other hand, promotions emphasising needs should focus on increasing the consumer's ideal state by highlighting the product's ability to fulfil their basic needs or solve a problem they are facing. Both types of promotions should provide information about where the product can be purchased, but the emphasis will differ.

A Consumer Could Recognise a Problem as Either an Opportunity