Jeff is tired of the numerous breakdowns and peeling paint on his old car.When Jeff begins to actively think about his car in this way, which of the following consumer decision-making process steps is Jeff going through?
A)Information search
B)Evaluation of alternatives
C)Problem recognition
D)Product choice

Question

Quizplus · Accepted Answer

Jeff is going through the problem recognition step, where he notices that there is a problem with his car that needs to be addressed. He has recognized that his car has numerous breakdowns and peeling paint, which is causing him inconvenience and dissatisfaction. He has not yet started looking for information or evaluating alternatives, so options A and B are not applicable. Option D is also not applicable as Jeff has not yet made a product choice.

Jeff Is Tired of the Numerous Breakdowns and Peeling Paint