A mental or problem-solving shortcut to make a purchase decision is called a(n) ________.
A)determinant
B)detail rule
C)heuristic
D)experience rule

Question

Quizplus · Accepted Answer

A heuristic is a mental shortcut or rule of thumb that consumers use to make purchasing decisions. This can be based on previous experience, social cues, or other factors. Determinants and detail rules are not commonly used terms in consumer decision-making. An experience rule may be a type of heuristic but it is not a commonly recognized term.

A Mental or Problem-Solving Shortcut to Make a Purchase Decision