________ is the process by which the consumer surveys his or her environment for appropriate data to make a reasonable decision.
A)Problem recognition
B)Evaluation of alternatives
C)Information search
D)Product choice

Question

Quizplus · Accepted Answer

Information search is the process where the consumer gathers information to make a reasonable decision. It involves scanning the environment to identify the products or services that may satisfy their needs or wants. The other options, problem recognition, evaluation of alternatives, and product choice, are all steps in the consumer decision-making process but do not specifically refer to the process of searching for information.

________ Is the Process by Which the Consumer Surveys His