Susan is trying to select the right tour.She is going to Scotland but can't make up her mind what she wants to do when she gets there.There are so many variables including cost, the weather and Susan's desire to see the village her grandmother called home.Susan's problem emphasises the importance of the ________ in designing an effective hospitality-marketing program for the tourism industry.
A)experiential perspective
B)behavioural influence perspective
C)purchase momentum phenomenon
D)rational perspective

Question

Quizplus · Accepted Answer

Susan's problem highlights the importance of understanding the experiential perspective of potential customers. This perspective takes into account customers' emotions, desires, and motivations, which play a crucial role in their decision-making process when it comes to selecting a tour or destination. Understanding this perspective can help marketers design and promote tours and experiences that resonate with customers on a deeper level.

Susan Is Trying to Select the Right Tour