Lionel finds that every time he goes to select athletic shoes, he always buys the same brand.In fact, he doesn't even remember trying on any of the other competitive brands even though some of these brands have attractive styles and prices.Lionel's purchase decision process has become one of less and less effort.Lionel's decision process is an example of ________.
A)cognitive dissonance
B)information discrimination
C)ineptness
D)inertia

Question

Quizplus · Accepted Answer

Lionel's purchase decision process has become one of less and less effort, and he keeps buying the same brand without even trying other competitive brands. This behavior is an example of inertia, which means people tend to stick with their current behavior or decisions even if new alternatives are available.

Lionel Finds That Every Time He Goes to Select Athletic