Which of the Following Is an Example of Utilitarian Influence

Which of the following is an example of utilitarian influence?

A) An individual seeks information about various brands from a professional.
B) An individual's decision to purchase a particular brand is influenced by the preferences of family members.
C) An individual feels that the purchase of a particular brand will enhance the image others have of her.
D) An individual seeks brand-related knowledge and experience from friends, neighbours, colleagues and relatives who have reliable information about the brand.