Which form of reference group influence is most associated with the following situation? Carl knows that Bert has had experience with various types of motor oils because Bert is a mechanic for a large Audi dealership.Carl asks Bert to compare his brand against ACME Brand.Bert tells Carl that ACME brand can't be beat for performance and durability.
A)Coercive influence
B)Informational influence
C)Utilitarian influence
D)Value-expressive influence

Question

Quizplus · Accepted Answer

The scenario describes informational influence, as Bert is providing Carl with information based on his knowledge and experience in the industry. This type of reference group influence is often sought out when individuals are unsure or seeking guidance in making a decision.

Which Form of Reference Group Influence Is Most Associated with the Following