A group composed of people that the consumer actually knows, such as friends, acquaintances and colleagues, is called a(n) ________ reference group.
A)aspirational
B)tribal
C)membership
D)networked

Question

Quizplus · Accepted Answer

A membership reference group is composed of people that the consumer actually knows, such as friends, acquaintances, and colleagues. Aspirational reference group is composed of people who consumers admire and wish to be like. Tribal reference group is composed of people who share a common interest or identity. Networked reference group is composed of people who the consumer interacts with online.

A Group Composed of People That the Consumer Actually Knows