A popular explanation for the addictive nature of social networks is ________.
A)negative word of mouth
B)fear of missing out
C)viral marketing
D)the need to share

Question

Quizplus · Accepted Answer

Fear of missing out, or FOMO, is a commonly cited reason for the addictive nature of social networks. Users may feel anxious or left out if they are not constantly checking their accounts to see what their friends and acquaintances are posting. This fear can keep them coming back for more and becoming dependent on social media as a way to feel connected and in the loop.

A Popular Explanation for the Addictive Nature of Social Networks