Janine recently bought a new type of smartphone.She loves it and thinks the price was very reasonable.She begins to tell all of her friends about the phone.This type of product information transmission is called ________.
A)independent analysis
B)product shuffle
C)reactance formation
D)word-of-mouth

Question

Quizplus · Accepted Answer

Word-of-mouth (WOM) is a form of communication where information about a product, service, or brand is passed from one person to another. In this scenario, Janine is sharing her positive experience about the smartphone with her friends, which is an example of WOM. Options A, B, and C do not accurately describe the process of product information transmission.

Janine Recently Bought a New Type of Smartphone