A sociometric network analysis is likely to study all of the following EXCEPT which one?
A)Referral behaviour
B)The use of surrogate consumers
C)The tie strength between members of a network
D)Communication in social systems

Question

Quizplus · Accepted Answer

A sociometric network analysis is interested in studying the social relationships and connections between members of a network, as well as the communication and tie strength between them. Referral behavior and communication in social systems are both key areas of interest in sociometric network analysis. However, the use of surrogate consumers is not typically studied in this type of analysis.

A Sociometric Network Analysis Is Likely to Study All of the Following