BloomsJay Resorts Inc. has multiple tropical resorts in various locations. In a crowded market that caters to all kinds of consumers, this resort caters mainly to gays with a guaranteed hassle-free holiday experience at a premium price. What strategy is BloomsJay using to gain competitive advantage?
A)a low-cost provider strategy
B)a broad differentiation strategy
C)a focused low-cost strategy
D)a focused differentiation strategy
E)a best-cost provider strategy

Question

Quizplus · Accepted Answer

BloomsJay Resorts Inc. is using a focused differentiation strategy by targeting a specific, narrow market (gays) and providing a premium holiday experience that caters to their specific needs, which creates a competitive advantage over resorts that cater to a broader market.